Social Media Management
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How Can Social Media Benefit Your Business?
Social media management tools and services are designed to make marketing easier, which ultimately increases profits. After all, what’s the point of paying for new software or services if they aren’t going to improve your bottom line? Social media management tools and services come with a bevy of helpful benefits that will reinvigorate your marketing efforts and put your company in front of your target audience.
Social Media Management Can Help You
- Save time
- Increase authority
- Understand your audience
- Take control of your brand's reputation
- Foster innovation
The Key Elements of Social Media Management
Whether you hire a social media marketing service or take advantage of a wide range of tools, you’ll be able to transform your strategy from drab to fab without spending too much or wasting too much time. You’ll be able to:
Manage
Manage Multiple accounts across various platforms
Analyze
Analyze Social Engagement
Schedule
Schedule Posts in advance
Receive
Comprehensive reports of analytics
Monitor
Monitor comments and respond efficiently
Collaborate
Collaborate with team members on content
Social Media Management Stats
Unlike other aspects of your business, measuring how important social media is to building a growing company is pretty difficult. With abstract metrics and unique approaches to success, having a few statistics to drive the message home certain never hurts.
- Half of the world population uses social media (that’s 3.8 billion people)
- 97% of digital consumers have used social media in the last month
- 45% of consumers have reached out to a company on social media
- 52% of brand discovery happens in public social feeds
- 55% of social marketers labeled measuring ROI as their top concern
- Marketers see, on average, a 95% return on investment on social media management